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Innovation Bootcamp
GETTING STARTED
Welcome to Bootcamp!
Introduction (5:37)
3 Core Principles (4:50)
Game Thinking, Defined
Game Thinking vs Design Thinking
Problem Space vs Solution Space
RECOMMENDED: Kevin Hale on how to evaluate a startup idea (Part 1)
RECOMMENDED: Paul Bucheit on what startups need to know to succeed
Game Thinking Template #1: Discovery
STEP 1: HYPOTHESIZE
Run a smarter MVP experiment (1:08)
Draft your Elevator Pitch (2:48)
Fill out your MVP Canvas (4:36)
Prioritize your high-risk assumptions (3:01)
Hypothesize Speedbumps & Shortcuts (4:58)
RECOMMENDED: Eric Ries on Building an MVP
RECOMMENDED: Michael Siebel on Planning an MVP
STEP 2: EMPATHIZE
How to empathize with hot-core early customers (1:02)
Identify Superfans with a 6-question Screener (5:51)
Screener Speedbumps & Shortcuts (5:51)
Surface relevant habits and needs with Speed Interviews (4:47)
Interview Speedbumps & Shortcuts (2:01)
HOW-TO: setup a calendar for Speed Interviews
Distill customer insights into design-ready Job Stories (5:37)
Capture engagement opportunities with Habit Stories (2:10)
Job Stories: Speedbumps & Shortcuts (2:07)
CASE STUDY: Happify (13:34)
BONUS: how to design with habit-building triggers (15:37)
RECOMMENDED: Eric Migicovsky on how to talk to users
RECOMMENDED: Emmet Shear on how to run a user interview
STEP 3: DESIGN
Game Thinking Template #3: DESIGN
How to create a compelling journey (0:56)
Design your Customer Journey (6:03)
Customer Journey Speedbumps & Shortcuts (2:14)
Design your Learning Loop (6:54)
Learning Loop Speedbumps & Shortcuts (1:58)
Kim's Social Action Matrix (7:35)
Social Action Matrix: Speedbumps & Shortcuts (2:08)
CASE STUDY: similar.ai (17:32)
BONUS: Design your progression system (18:32)
RECOMMENDED: Kathy Sierra on making users more awesome
STEP 4: PLAYTEST
How to run better, faster playtests (0:55)
Prototype your core activity in rough form (3:37)
Prototyping Speedbumps & Shortcuts (1:47)
Playtest you ideas with early customers (4:52)
Playtest Speedbumps & Shortcuts (2:06)
RECOMMENDED::Build your MVP like a Game Designer
RECOMMENDED: The Hitchhiker's Guide to Rapid Prototyping
CASE STUDY: From Subcast to Scout.fm
STEP 5: VALIDATE
Pivot or Pesevere: decide what to do next (0:42)
Create your Product Brief (4:02)
Iterate your design (2:49)
Product Brief Speedbumps & Shortcuts (1:53)
Plan your rollout with a Game Thinking Roadmap (3:54)
Roadmap Speedbumps & Shortcuts (2:11)
CASE STUDY: Megan Mahdavi & Sunreach
RECOMMENDED: Kevin Hale on how to evaluate startup ideas Part 2
Distill customer insights into design-ready Job Stories
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