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Rapid Innovation Bootcamp
GETTING STARTED
Welcome to Bootcamp!
First things first: get your Playbook
Introduction (5:37)
3 Core Principles (4:50)
Game Thinking, Defined
Game Thinking vs Design Thinking
Problem Space vs Solution Space
STEP 1: HYPOTHESIZE
Run a smarter MVP experiment (1:08)
Draft your Elevator Pitch (2:48)
Fill out your MVP Canvas (4:36)
Prioritize your high-risk assumptions (3:01)
Hypothesize Speedbumps & Shortcuts (4:58)
STEP 2: EMPATHIZE
How to empathize with hot-core early customers (1:02)
Identify Superfans with a 6-question Screener (5:51)
Screener Speedbumps & Shortcuts (5:51)
Surface relevant habits and needs with Speed Interviews (4:47)
Interview Speedbumps & Shortcuts (2:01)
HOW-TO: setup a calendar for Speed Interviews
Distill customer insights into design-ready Job Stories (5:37)
Capture engagement opportunities with Habit Stories (2:10)
Job Stories: Speedbumps & Shortcuts (2:07)
CASE STUDY: Happify (13:34)
BONUS: how to design with habit-building triggers (15:37)
RECOMMENDED: Eric Migicovsky on how to talk to users
RECOMMENDED: Emmet Shear on how to run a user interview
STEP 3: DESIGN
Kim's Social Action Matrix (7:35)
Distill customer insights into design-ready Job Stories
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