You're probably familiar with competitive, zero-sum game mechanics like points, leaderboards and head-to-head contests. But did you know there's an entirely different way to play that's motivated by collaborating with partners - not crushing opponents?
In this short, high-impact course you'll learn the foundations of cooperative, positive-sum game design - and come away with 5 actionable tips you can use today to build cooperation into your customer experiences. You'll get:
- short actionable videos that guide you through the content
- case studies that bring the ideas to life
- a full-color PDF workbook to download, fill out and share
- access to a private Cooperative Design learning community for peer feedback and accountability
- exclusive Q&A sessions with the Instructor and special guests (next session April 4, 2020)
I started my tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. I found that I had a knack for building and tuning systems, so I became a UX designer and then put my skills to use in multiplayer social gaming – and never looked back.
I was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit. Fortune Magazine named me one of the top 10 influential women in games.
Now I’m bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit — through my Game Thinking book, online courses and coaching programs.
Preview5 Tips for Designing Collaboration (6:47)
StartDownload your PDF Cooperative Design Fundamentals Workbook
StartTip 1: Compete with the System (5:15)
StartTip 2: Leverage Shared Resources & Outcomes (5:48)
StartTip 3: Provide Synergistic Roles & Activities (4:05)
StartTip 4: Offer Cooperative Social Gestures (6:56)
StartTip 5: Showcase Non-Zero Stats & Spotlights (6:00)